• The original business idea was not viable; the business would not produce a profit
  • In order to combat this, I changed the format of the business in order to be able to have a profit
  • Now, the main point of the breeding farm is to genetically engineer horses and sell them for a high price; this business model is more viable because it is unique
  • It is also feasible because many other animals have been genetically engineered and are commercially available: GloFish® are glowing fish that have been altered by genetic engineering